WRLDs is a for-profit organization whose goal is to provide transparency within complex cultural trends, fields of study and technologies.

We undertake a series of projects which address a single discipline, whose complexity makes it opaque to others. Our first project addresses the financial markets. For each project we develop a "mechanism" that allows participants to work collaboratively in the generation of Social Objects.

Social Objects are physical objects that carry information across disciplinary boundaries, shifting meaning and creating new ways to approach specialized knowledge.

At WRLDs, our interest is not to quantify data, but to place it within a social context, changing the expectations surrounding it; objects are shared, handled, and placed in the spaces where we live and work, subtly creating change and encouraging transparency. More...

This same information when used in its specialized field has a narrow reach and focused location.

For example with trading, the information used in the daily practice is located on a network of computers and only accessed by those who are connected to them, or professionals who analyze the information.

Yet this information is responsible for generating and dissolving markets, and impact many more than those who work within the financial sector.

WRLDs objects are based on social activity.

WRLDs System Objects are shared, (online via our soon to open social network, The Foyer), user-generated virtual 3D objects which can be translated into physical objects via 3D printing. They are generated from data supplied by individual traders, reflecting their interactions in the stock market. The data remains anonymous. More...

From it, objects are generated in real time, showing the human interaction in trading. This is different from a visualization of Dow data, (the basis for market graphs and charts), which only shows cumulative, abstract statistics, appearing impersonal, (which it is not).

WRLDs addresses disciplines that are based in complex information, particularly in the sciences.

Each discipline is given a specific time frame, and referred to as a WRLDs Project. This allows those from a particular field, to engage in the WRLDs system in a meaningful way.

WRLDs does not provide methods for better trades or investment advice through this project. Instead, we hope to facilitate communication about the experience of trading. More...

Our approach is based on common practices found in the humanities.

Objects generated through WRLDs have an aesthetic value, because in the world of information beauty becomes a carrier of meaning. Unlike science, it does not investigate the causes of an object or event.

Where the sciences seek to explain; beauty only identifies. But identification within a complex stream of words and symbols provides new directions and indicators, and opens up fresh possibilities.

Creating non-language based symbols adds layers of meaning within a complex information system, reflecting the lingustic research of Jacque Derrida, and his expanded forms of writing in his work, "Of Grammatology". These forms of semantic and syntactical development have the potential to change the way the we identify meaningful content created in specialized fields.