First steps into a digital future – how Stiga is bringing a classic into the digital age
At Wrlds we believe in the promise of physical activity brought to life for the digital age. STIGA’s tabletop hockey game has been beloved by generations since its release in 1957 – so if it’s not broken, why fix it?
Companies everywhere are scratching their heads when it comes to the topic of digitisation, asking themselves ‘how?’, ‘what?’, and most importantly ‘why?’. Nowhere is this truer than in the very physical world of games and activity, where all too often attempts to bring a ‘digital’ experience to a classic physical product haven’t really added anything of interest or value.
STIGA’s table hockey has remained relatively unchanged in 65 years, with incremental improvements that have been careful not to change the experience that customers of all ages love. So what could digitisation possibly add to the experience?
Keep it simple
At Wrlds we’re used to simplifying the complex, offering customers the ability to add to products sophisticated sensors and measurements, AI-driven analysis, and transformative technologies that radically enhance the user experience. But sometimes, we find that the appeal of a product is the simplicity of the experience. That’s when less is most definitely more.
So we partnered with STIGA to develop an app that was as simple and focused as their table hockey game itself. In essence, it’s just a timer, counting down the periods to give play that extra level of intensity.
No connectivity, no tracking, no AI – just an extra level of excitement that doesn’t get in the way of a gaming experience that crosses generations.
Counting down to the future
While developing a branded timer app for STIGA might not be the biggest technical innovation we’ve had to deal with, it opens up interesting possibilities for the product’s future. With this small step into a digital age, STIGA has built the foundation for the next generation of products to come. Who knows, we might even get a digital scoreboard?
But only if it adds to the fun…
App development needn’t be complex…
- ASSESS CLIENT NEEDS AND REQUIRED APP FUNCTIONALITY
- WORK IN PARTNERSHIP WITH OUR DEVELOPERS TO CREATE APP
- FINAL APPROVAL WITH CLIENT AND SUBMISSION TO IOS/ANDROID